Our partner Disney asked us to generate a concept-to-execution Christmas campaign for their catalogue favourite films. The campaign had to connect to families emotionally at this cluttered time of year, leverage and highlight some of the key titles available, and promote digital ownership – all in a way that embodied and built on the Disney brand.
Our design team relished the creative challenge and freedom of the brief and offered four distinct routes, one of which the brand teams immediately connected to Disney Magic.
The creative executions included a range of key art options, a host of digital display assets, printed materials and video, as well as interactive Facebook executions. The campaign was also fully localised to run across multiple territories. Our client was delighted with the campaign, as were the local brand teams across the territories.
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