We produced the concept, print and online advertising and the AV style guide for Disney Netherland’s ‘Back To School’ campaign. They wanted to stay away from a typical back to school message and get the feeling of ‘full steam ahead’.
The concept is Disney XD as a crazy machine, pumping content at full speed into your room. We illustrated the machine and created a storyboard, then, with support from a external partner, pieced together a 3D scene and video. We completed all the other assets in house, and the concept was rolled out across print and digital touchpoints.
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