As part of a tune-in campaign for animated series on Disney XD, we conceptualised and designed a microsite, a TV advert and some other online advertising. We developed a competition that ran for five weeks on the microsite, which invited kids to upload a photo and create their own ‘character card’ and become a guardian. The best five each week were incorporated on TV in the trailer prior to the show.
The project required an understanding of TV standards and how to supply assets such as right codecs, frame rate, sound levels, etc.
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